How can we unlock more shale?

Jul 23, 2026

Monday Macro View – Methods to unlock more shale
Frac spreads slipped 4 WoW to 196. Rigs climbed 7 in the same week. Two numbers moving in opposite directions - what does that actually tell us about where shale is headed? And behind the noise sits a bigger question the industry keeps dodging: less than 10% of oil in a shale well ever gets recovered. So what's being done, right now, to change that number? This week's piece digs into the answer. *

Market Sentiment Tracker – What are the treasury yields telling us?
Gas is back at $4 a gallon. Core CPI came in flat. So why is the 30-year Treasury yield stuck above 5%m a level it hasn't seen since 2007? German factory prices, China's stockpiling binge, a credit crunch nobody's talking about. Three regions, one hidden thread. Read this week's Market Sentiment Tracker* to find out what the flows are really saying.

Which basin wins AI gas boom?
AI's gas demand isn't landing where you'd expect - one basin is set to dominate over both the Permian and Appalachia combined, despite producing less and having less takeaway capacity. Turns out geography beats scale. But that demand doesn't hit all at once: there's a real gap between disclosed AI power and verified OFS capacity right now, and a clear order in which companies get paid as it closes. Read Parts Six and Seven to see which basin wins, and who profits first.

The County Where Leadership Changed Hands 18 Times
One county saw leadership flip 18 times in under three years and it's not an outlier. Most top shale counties show the same churn. Behind it: operators concentrating on core acreage, and pressure pumpers chasing the same ground with very different strategies. Who's actually winning? Read the full breakdown. 

Three Oilfield Giants, Three Very Different Q2s?
Halliburton landed major contracts in Saudi Arabia, Suriname, and Iraq with cash flow to match. Weatherford is still fighting Middle East headwinds, but sealed a key acquisition and a re-domestication move worth millions. Liberty, meanwhile, is doubling down on power from AI data centers to ERCOT markets. Three stories, one earnings season, read the full Take Threes for HAL,WFRD and LBRT.

FREE READ: $100 Oil Is Back - Is It Here to Stay?
Brent just posted five straight days of gains, hitting its highest level since June. But this isn't your typical geopolitics headline — it's about both Hormuz and Bab el-Mandeb being in play at once, diesel crack spreads now beating crude prices outright, and Saudi exports leaning harder on one route than ever before. Read more in our Free Read

Expert Advice: Don’t forget to check out our Calendar feature in EFRACS. You can learn and access all of the upcoming important economic events this month.


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